Ochatbot® Customer Insights

Customer Insights Powered by Ochatbot AI Reporting and Analytics

Ochatbot AI Reporting and Analytics provide insights to your eCommerce business and customers.

Understand the customer experience and what is preventing shoppers from purchasing, assess eCommerce tactics and evaluate sales performance so you can take action now to optimize business and increase revenue. 

Market data shows that consumers feel less inhibited conversing with an AI chatbot than with a human

Approximately 63% of shoppers prefer to converse with an AI chatbot than a Live Chat and are more direct with questions and answers. Enable Ochatbot Reporting and Analytics AI to collect copious amounts of data so you can: 

  • Get a clearer understanding of the customer’s journey – what was good and what was bad.
  • Learn the obstacles that are blocking shoppers from purchasing – such as what questions they may have had before making the decision to buy.
  • Learn exactly where customers had questions – which pages on the site and what they are asking.
  • Find out what information is missing on a page to make it convert better.
  • Quickly learn about website bugs and errors such as bad links, coupon issues, product selection confusion, and more!
  • View what topics, offers, services, and products are creating the most interest.

Leverage Ochatbot Reporting and Analytics Quick KPIs and In-Depth Reporting When You Need It

Multiple Pre-Packaged Weekly Reports

We provide pre-built reports that are automatically emailed to you each Friday. The reports include matrics and in-depth information related to KPIs, revenue reports, form responses, conversations and interactions, page engagement, fallback, and customer responses that help you gain insights into your eCommerce business and customer’s journey.

Report Generation

Access to reports can be viewed anytime in the dashboard and are automatically emailed once a week with a special link. In 30 days the link will self-destruct so you can feel comfortable sharing it with others knowing there is built-in protection. These reports are flexible so you can generate reports with any date range. For example, you may want to view KPI trending graphs over a month vs a week or over a particular start and end date.

A Variety of Viewing Options & Levels of Detail

Data can be viewed in a variety of ways depending on the report and type of information provided. Quantitative information can be viewed via tallied results, graphs, and pie charts. More specific details based on the type of report may be displayed by KPI, webpage, date, or chatbot question. For deeper insight, you can click on an item to drill down into the conversation with the shopper through chat transcripts. 

A Comprehensive Suite of Reports With All The Analytical Details You Need

Ochatbot Snapshot Report. Gain insights for your eCommerce business driven through Ochatbot. The snapshot view includes information such as the number of visitors,  chat users, interactions, revenue, conversion rate, average order value, recovered carts, fallback, and much more.   There are several other ways to view KPI data in a more quantitative format.  In addition to the snapshot view, the KPI metrics can also be displayed in graphs for trend analysis, while the top pages viewed and top buttons clicked can be displayed in color pie charts.

Form Responses Report.  Find out which questions were asked and what customers were looking for. The Form Responses Report can collect information from shoppers to determine the type of request and the number of times that request was received.   Examples of requests may include speaking to a representative, order status, catalog requests, and more.  All of this information is time and page-stamped so you know what shoppers were looking for when and where on the site.


Fallback Report. Learn where the fallbacks occurred for continued AI training. The Fallback Report provides insight into where the chatbot could not answer the customer’s question.  Sort by the conversation topic and then click to drill down to the chatbot interactions with the shopper so you can understand what exactly it was that caused the fallback.  From there, the chatbot can be trained to understand the question or topic.


Conversations by Customer  Report. Gain deep insight into customer conversations to better understand the customer’s journey in making a purchase. The number of interactions with each shopper, when the conversation started, the number of callbacks, and the forms completed are all captured in this report for your convenience.  For each shopper, you can click on the conversation icon and see the conversation that occurred between Ochatbot and the shopper so you can have all the information you need regarding the customer experience. 


Page Engagement Report. Understand which pages customers have questions on and what those questions are. For every page URL, this report displays the number of interactions that took place along with the details of the customer questions.  With this knowledge, you can understand where there were buying obstacles and add missing answers to Ochatbot to prevent future buying obstacles.

Customer Response Report. 
Understand how shoppers are responding to certain questions posed by Ochatbot.  This report displays the Ochatbot question, the shopper’s response, how many times that response was given or chosen, and when.  This information can give you insight into whether or not the questions being asked are the right questions or are being asked in a way that makes sense to the shopper.


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Why use an AI chatbot for eCommerce?

In the world of eCommerce, AI chatbots can offer a range of benefits, such as:

Better Understanding of Customer Needs: AI chatbots can gather data on customer queries and interactions, providing valuable insights into customer needs and preferences. This information can help eCommerce businesses make informed decisions about product offerings, marketing strategies, and customer support.

Improved Customer Experience: AI chatbots can provide customers with instant and personalized support, ensuring that their queries are addressed promptly and efficiently. This can help improve customer satisfaction and retention rates.

Increased Efficiency: AI chatbots can handle multiple customer queries simultaneously, reducing response times and increasing efficiency. This can lead to cost savings for eCommerce businesses.

Competitive Advantage: By utilizing AI chatbots, eCommerce businesses can gain a competitive edge by offering customers a unique and personalized experience. This can help differentiate them from their competitors and drive sales.


Ometrics is here to help eCommerce businesses grow revenue and gain insights with our unique AI chatbot, Ochatbot®. Click below to learn more about Ochatbot.