Ochatbot® Apparel Chatbot

Benefits of an Apparel eCommerce Chatbot

 

Apparel e-commerce makes up about 23% of total online retail sales in the United States [Statista] and continues to experience steady annual growth each year. One of the unique challenges of online shopping for apparel is the lack of a salesperson to guide and assist the customer with their purchases. This creates a lost opportunity for online retailers to employ techniques such as “building the basket” and upselling and cross-selling.

Through text, Ochatbot interacts with shoppers in a human-like manner. Ochatbot’s Natural Language Processing (NLP) creates conversations that are life-like and natural, with unstructured conversational flow enabled. Customers are able to ask questions about fit, style, and similar products, as well as shipping, sustainability, and inventory. Ochatbot helps increase sales and average order values along with improving the shopping experience and providing fast customer service.

Ochatbot’s AI also collects data and provides marketing insights about the shoppers’ journey. These insights allow you to understand what shoppers are stuck on and what to improve on your site.

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Why use an AI chatbot for eCommerce?

In the world of eCommerce, AI chatbots can offer a range of benefits, such as:

Better Understanding of Customer Needs: AI chatbots can gather data on customer queries and interactions, providing valuable insights into customer needs and preferences. This information can help eCommerce businesses make informed decisions about product offerings, marketing strategies, and customer support.

Improved Customer Experience: AI chatbots can provide customers with instant and personalized support, ensuring that their queries are addressed promptly and efficiently. This can help improve customer satisfaction and retention rates.

Increased Efficiency: AI chatbots can handle multiple customer queries simultaneously, reducing response times and increasing efficiency. This can lead to cost savings for eCommerce businesses.

Competitive Advantage: By utilizing AI chatbots, eCommerce businesses can gain a competitive edge by offering customers a unique and personalized experience. This can help differentiate them from their competitors and drive sales.

 

Ometrics is here to help eCommerce businesses grow revenue and gain insights with our unique AI chatbot, Ochatbot®. Click below to learn more about Ochatbot.