Ochatbot® Artificial Intelligence

What is AI Marketing

 

AI Marketing

Artificial Intelligence (AI) marketing is a method of utilizing technologies such as Machine Learning (ML) and Natural Language Processing (NLP) to enhance the customer experience and gain valueable information about website visitors and customers. The insights from AI marketing can be profound and deep. The AI insights gained close the gap from an in person box store experience with live people providing feedback and a website with no human feedback at all.

The Benefits of AI Marketing

Now more than ever, businesses are opting to utilize AI in digital marketing. The large amount of data gathering allows marketers to gain a much better understanding of their customers, their competitors, and predict upcoming trends. All while saving time and resources.

Here are some of the top benefits of AI in marketing:

Better Understand Your Shopper

The AI learns more about shoppers over time as more users engage with it in conversation. Marketers can see what types of questions are being asked and what shoppers are looking for in a product or service. 

  • Understand what questions are being asked about a particular product or service helping to craft better marketing and on-page content.
  • Discover more detailed customer expectations about shipping times, shipping costs, product results, and more.
  • Find out what shoppers prioritize when interested in products or services.
  • Determine what customer support or service issues shoppers experience to alleviate them faster

Achieve More Sales from Marketing Efforts

Marketers are always searching for ways to improve their marketing tactics that lead to more sales. Utilizing AI allows them to find out why shoppers purchase as well as what is preventing them from proceeding with their purchase. 

  • Gain more in-depth knowledge about sales obstacles to better overcome them during the sales cycle.
  • Discover what page content is missing that will overcome sales obstacles quicker.
  • Find out what issues or concerns cause shoppers to not add products to their cart.
  • See what campaign elements or tactics resonate best with shoppers.
  • More accurately track campaign results on a deeper level.

Gain That Competitive Edge

Staying up to date with competitors is a very important aspect of any business. Even more so with digital marketers keeping up with their competitor’s tactics and techniques. AI marketing allows marketers to stay ahead of the competition.

  • Find out about new products that shoppers are asking for.
  • Discover emerging markets to target for further expansion.
  • See what competitors your shoppers are talking about the most.

AI Marketing will help digital marketers learn more about their target audience and get the most out of their marketing efforts. Ometrics is here to help marketers utilize AI marketing in the best and most effective way possible.

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