by Greg Ahern | Jun 22, 2026
Two ecommerce stores can run nearly identical chatbots, install the same widget, target the same shoppers, and still get wildly different results. One store sees the bot quietly closing sales every day. The other watches visitors open a chat window, type a question,...
by Greg Ahern | Jun 19, 2026
Most store owners install a customer support chatbot thinking it would solve “most” of their tickets. That word, most, hides a question that is worth answering honestly: most of what, exactly? Sure, questions about order status. Probably not. A frustrated customer...
by Greg Ahern | Jun 18, 2026
The 3 Chatbot Metrics Most Store Owners Ignore (and the One That Actually Predicts Revenue) Most store owners check one number when they look at their ecommerce chatbot: how many conversations it had this month. That number feels reassuring, but it tells you almost...
by Greg Ahern | Jun 18, 2026
Most ecommerce stores have an FAQ page, and many are now adding a chatbot. Few owners stop to ask whether they need both, or whether one is quietly doing all the work while the other sits there looking tidy but unused. The answer matters more than it seems, because it...
by Greg Ahern | Jun 16, 2026
Why Customers Abandon Chatbot Conversations (And What the Drop-Off Point Reveals) Most store owners check whether their chatbot is “working” by looking at total conversations or resolved tickets. Those numbers feel reassuring, but they hide the more useful...
