by Greg Ahern | Jun 18, 2026
The 3 Chatbot Metrics Most Store Owners Ignore (and the One That Actually Predicts Revenue) Most store owners check one number when they look at their ecommerce chatbot: how many conversations it had this month. That number feels reassuring, but it tells you almost...
by Greg Ahern | Jun 18, 2026
Most ecommerce stores have an FAQ page, and many are now adding a chatbot. Few owners stop to ask whether they need both, or whether one is quietly doing all the work while the other sits there looking tidy but unused. The answer matters more than it seems, because it...
by Greg Ahern | Jun 16, 2026
Why Customers Abandon Chatbot Conversations (And What the Drop-Off Point Reveals) Most store owners check whether their chatbot is “working” by looking at total conversations or resolved tickets. Those numbers feel reassuring, but they hide the more useful...
by Greg Ahern | Jun 15, 2026
Most store owners set up an ecommerce chatbot to handle the flood of repetitive customer questions. Once it’s live, they breathe a sigh of relief and move on. But here’s something worth pausing on: your chatbot isn’t just answering questions....
by Greg Ahern | Jun 12, 2026
Why Reactive AI Has a Ceiling for Ecommerce Stores Most ecommerce chatbots follow the same pattern: a customer types a question, the bot answers it. That’s useful. But it’s also fundamentally reactive, and reactive has limits that become visible once you...
