Most people don’t think chatbots belong in the same category as humanity. In fact, many people would say that being human and being a chatbot are far removed from each other. It does seem ironic, but when you consider that humans want to connect with other humans, to express themselves, and have their voices heard. A chatbot can do the same thing while also accomplishing a specific goal – online sales. How do chatbots drive online sales? The concept of conversational commerce is changing the entire eCommerce industry. Chatbots for eCommerce are versatile and offer convenience to the user, and that convenience drives sales for online users.
Chatbots have become important to the eCommerce industry when looking at the ever-expanding array of options. Chatbots can be integrated, add-ons, plugins, widgets, and even native chatbots. These are all major players on the eCommerce bandwagon and the trend is only increasing. But why chatbots? Taking a look at how conversational commerce is changing an industry. Consider the stylistic versatility and convenience of chatbots.
As technology has surged ahead, it has quickly become viable for software to interpret natural language requests with a fair degree of accuracy. The prospect of extending retail possibilities into the realm of conversation and turning them into viable digital sales channels is our new reality. The increasing amount of time spent on smart devices is opening people’s minds to adopt the familiar messaging design of chatbots.
Additionally, businesses are not abstract entities to users, instead of being reachable brands are accessible through social media and vulnerable to public opinion on an unprecedented scale. Even if they did not want to sell online, they remain with the increased users’ expectations. Chatbots improve brand loyalty and help keep up with the customer’s high shopping experience expectations.
The infused personality that the chatbot is programmed with adds humanity to the chatbot service. The foundation of an eCommerce chatbot exchange does not tend to differentiate much from the highly functional standard set of features, but there’s plenty of room for creativity when building the bot. Design, phrasing, and flair are all factors to making a customized bot that makes it unique for the brand.
Keeping users engaged is one of the main goals when it comes to conversational commerce. The shopper is more likely to abandon the site if they can not quickly find the information or product that they would like. Chatbots maintain your site’s reputation and provide shoppers with accessible, quick information about orders, products, and frequently asked questions. It also funnels into completing their purchase so they will not take their business elsewhere.
From a business perspective, chatbots are a convenient way to provide customer support while simultaneously assisting customers to continue to purchase their selected items. Minimizing the prospect of human error, centralizing their data, improving efficiency, and automating their procedures is saving money and time when utilizing chatbots. Over time, chatbots systems are becoming “smarter” and are becoming preferred by customers.
Implementing chatbot technology is cheap, efficient, and undoubtedly the path to simplify selling online products. This technology is the future of all eCommerce, so the sooner you get started, the sooner you’ll see the valuable benefits.
- Searching the Product Database
- Product Recommendations
- Upsells and Cross-sells
- Natural Unrestricted Conversation
- Order status and tracking
- Embedded Images and videos
- Fully Customizable
- Integration with all eCommerce platforms
- Abandoned Cart
- Page Targeting
- Built-in third-party LiveChat
- Customizable forms and surveys
- Zapier Connection
- Weekly Reporting