In our 24/7 driven world, people expect information and help to be available on demand, especially with brand-focused companies that sell to consumers. Chatbots answer the call for this demand. Chatbots have become very useful in many ways. Chatbots help customers research and compare different brands, find specific information about a product or service, and help with the purchase transaction. All of those things are great, but the best news is that chatbots improve conversion rates. Click here to read more about conversion rate optimization and chatbots.