Providing the best customer experience on your website is key to the success of your business. An AI chatbot can be your best option to increase sales, add around-the-clock customer service, and qualify leads. When adding an AI chatbot to your Wix site, you have the option to use Wix Smart Chat, which is the Wix-branded AI. You can also use a third-party AI chatbot, such as Ochatbot, that can provide additional capabilities.

To choose the right AI chatbot for your business, you need to see which chatbot is best for your business goals and has the features that will help you make the most sales. While both tools can answer questions and interact with website visitors, they take somewhat different approaches. 

Wix Smart Chat

Wix Smart Chat is a support chatbot that has 24/7 AI chat, manual chat from your inbox, or a mix on a schedule. This chatbot can capture leads and guide visitors to contact forms and prompt quick topics. It allows you to track analytics on conversions, visitors, response times, and items shown in the chat. It can also provide smart recommendations and actionable insights based on the chat conversations. 

AI is a powerful tool to improve your customer service since it allows for 24/7 support; even when your support team is away, you are able to help your customers. Wix provides automated responses during scheduled times when your team is unavailable. Adding knowledge improves the AI responses, allowing you to answer visitor questions better. If the chatbot is having trouble or someone wants to speak with your live team, it can switch the conversation to the manual chat.

The manual chat is a live chat with a human. Wix Smart Chat is a large combination of human and AI mixed to provide the best customer experience. This can be difficult if you do not have the resources to have a human monitor these conversations if a visitor wants to switch to a live chat.

Ochatbot

Ochatbot is an AI shopping assistant and conversational AI support chatbot. By automatically ingesting and scanning your website and products, it uses that information to learn about your business and products to provide support and act as an AI sales agent.

AI customer support with Ochatbot qualifies leads, handles product inquiries, and troubleshoots client issues and concerns 24/7. If needed, Ochatbot can hand off the conversation to a human for live chat or prompt for a contact form to be filled out if there is no one available. Since Ochatbot does not just handle customer questions, it can also be an AI sales agent. It provides product recommendations and features like abandoned cart recovery, upsell/cross-sell options, and in-chat add-to-cart buttons. 

Another powerful feature that Ochatbot has is an embedded AI search. This is a search bar for your website that is AI-powered to open a conversation and add website engagement. It provides product discovery and recommendations and walks them through a sales conversation. Ochatbot is designed to participate in the entire customer journey from the first question through the purchase and post-purchase support.

%

20-40% increase in revenue

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25-45% Reduction in Support tickets

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5-20% increase in AOV

Answering Questions vs. Driving Sales

One of the biggest differences between a general AI assistant and a sales-focused chatbot is what happens after a customer asks a question. A tool such as Wix AI Assistant can help website visitors find information, answer questions, and engage with a business outside of regular operating hours. This support is valuable because customers can get immediate answers without waiting for a human representative.

Having an AI sales associate will help ecommerce businesses increase their revenue by capturing more sales through added engagement. When customers visit your ecommerce store, they can ask questions like: “I need a jacket for hiking in cold weather. What should I buy?” A conversational AI such as Wix Smart Chat might suggest available jackets, but it may not dig into what the customer wants. An AI shopping assistant such as Ochatbot can ask the customer follow-up questions if the customer does not provide enough information. It also provides in-chat recommendations with an add-to-cart button. Features such as the AI sales associate can capture more sales for your e-commerce store. 

Features Comparison

Feature

Ochatbot

Wix Smart Chat

AI Chatbot

✔

✔

Live Chat Integration

✔

✔

Product Recommendation

✔

Limited

Product Finder

✔

–

Add-to-cart through chat window

✔

–

Upsell/Cross-Selling

✔

–

Insights & Analytics

✔

✔

Multiple Chat Displays

✔

–

Page Targeting

✔

–

Order Tracking

✔

–

 

Conclusion

Wix Smart Chat gives Wix users a straightforward way to add AI-powered chat to their websites. Ochatbot.com takes a different approach, with a stronger focus on ecommerce, sales, and customer support. Both can help businesses interact with website visitors, but they are built with different priorities in mind.

For a business that mainly needs to answer visitor questions, Wix Smart Chat may be all that is needed. It can provide information and help visitors get answers without requiring a more advanced sales-focused chatbot. Ochatbot is aimed at businesses that want their chatbot to do more than answer questions and play a larger role in the customer journey.

With Ochatbot, the focus extends to helping shoppers find products, compare options, make buying decisions, increase order value, recover abandoned carts, qualify leads, and get customer support. For ecommerce businesses, those capabilities can make the chatbot part of the sales process rather than simply another way for visitors to get information.

If your goal is simply to answer visitor questions, a basic AI chat solution may be enough. But if you want your chatbot to help turn website conversations into sales opportunities while also supporting customers, Ochatbot is designed for that broader role. Ready to turn your website chatbot into a sales assistant? Explore Ochatbot and see how AI can help your Wix website engage visitors, support customers, and generate more sales.

Greg Ahern
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