Customer reviews are one of the most crucial elements for getting shoppers over that final hurdle that leads them to make a purchase. 98% of customers read online reviews before making a purchase, and products with reviews have a 270% higher purchase likelihood than those without. Needless to say, social proof is essential for boosting sales and conversions.

But with dozens of review apps available on the Shopify App Store, how do you choose the right one for your business? In this article, we’ll break down the top 5 must-have Shopify review apps to help you make an informed decision.

 

1. Loox Product Reviews App

Loox is one of the most popular review apps on Shopify, and for good reason. It is highly rated by Shopify merchants for boosting conversions and building customer loyalty. 

Some of Loox’s key features include:

  • Photo and video reviews
  • Offer discount for photo/video reviews
  • Sync review from various platforms
  • Referral program

Pricing starts at $12.99/month for up to 500 orders, making it an affordable option for businesses of all sizes. Loox’s user-friendly interface and robust feature set make it a top pick for many Shopify store owners.

2. Judge.me Product Reviews

Judge.me is another highly-rated review app that offers a comprehensive set of features at a competitive price point. Like Loox, it supports both text and photo reviews, along with some unique capabilities like Q&A.

Some of Judge.me’s notable features include:

  • Text, photo, and video reviews
  • Review carousel and all-reviews page
  • Automated email and SMS review requests
  • Q&A and comments
  • Coupons for reviews
  • Various platform integrations

Their free forever plan is great for smaller stores. If you want to take advantage of all their robust features, their plans start at $15/month. 

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3. Yotpo – Product Reviews App

Yotpo is a review app popular with users in the United States. Their AI-powered review widgets make it easy for e-commerce businesses to gather high-quality reviews that boost conversions.

Here are some of Yotpo’s key features:

  • Product, site, and photo reviews
  • Review widget
  • Upsell products
  • Review highlights

Yotpo has a free plan for stores with up to 50 monthly orders. Their starter plan begins at $15/month.

4. TYDAL Product Reviews App

TYDAL is a great option that offers robust features for free. It’s designed for mid-tier Shopify stores without a lot of extra money lying around. TYDAL focuses on offering tools to gather, manage, and showcase product reviews:.

Some of TYDAL’s key capabilities include:

  • Collect reviews through an on-page popup. 
  • Automatic review request emails
  • Offer discounts for reviews
  • Customizable app branding

5. Okendo: Reviews & Loyalty

Okendo is a platform focused on customer marketing and engagement. Boost conversions with quizzes, referrals, surveys, and reviews.

Some notable features of Okendo include:

  • Customizable review displays
  • Multi-post-purchase review requests
  • Automatically save customer data to a customer profile

Okendo’s pricing begins with a free tier for up to 50 monthly orders. Their next plan starts at $19/month, making it more expensive than some other popular options.

Choosing the right review app for your Shopify store ultimately depends on your specific needs, budget, and use case. Whether you prioritize design, features, or price point, any of these top 5 apps can help you harness the power of social proof to drive more sales and conversions.

 

Which App Should You Choose?

One of the most common questions when it comes to Shopify review apps is: which one should I choose? The truth is, there is no one-size-fits-all answer. The best review app for your store depends on your specific needs, budget, and feature preferences.

However, here are a few key factors to consider when evaluating your options:

  1. Ease of use: Look for an app with an intuitive interface that makes it simple to manage and display your reviews. Read app reviews to get a sense of the user experience.
  2. Feature set: Consider which capabilities matter most for your business, such as photo/video reviews, Q&A, Google Shopping integration, coupons for reviews, etc. Prioritize apps that offer the features you need.
  3. Customization: Opt for an app that allows you to tailor the look and feel of your reviews to match your store theme. Greater customization options ensure your reviews blend seamlessly with your site.
  4. Pricing: Strike a balance between cost and capabilities, but remember, a good review app will likely pay for itself in increased conversions.
  5. Support: Choose an app that offers solid customer support, whether through live chat, email, or extensive documentation. Reliable support can make all the difference if you hit a snag with implementation or have questions down the road.


Ultimately, the best approach is to make a list of your must-have features, test out a few apps that fit your criteria, and evaluate how each option performs for your particular store. Don’t be afraid to take advantage of free trials to really get a feel for the app before committing.

No matter which app you choose, remember that collecting and displaying customer reviews is a powerful way to build social proof and boost sales. Your bottom line will thank you!

 

Frequently Asked Questions

1. What are the benefits of photo and video reviews?

Photo and video reviews add an extra layer of authenticity and can showcase your products in a real-life context. Visual reviews can increase conversion rates even more than text reviews alone.

2. How do I encourage customers to leave reviews?

There are a few effective ways to encourage reviews:

  • Send post-purchase emails requesting reviews
  • Offer incentives like discounts or loyalty points for reviews
  • Make the review process as simple and seamless as possible
  • Display reviews prominently on your site to show that you value customer feedback

3. Do I need to pay for a review app?

Not necessarily – many review apps offer free plans for smaller stores or those just starting out. However, paid plans often come with more advanced features and customization options that can be valuable as your store grows.

4. How do I respond to negative reviews?

Negative reviews are bound to happen from time to time. The key is to respond promptly, professionally, and empathetically. Acknowledge the customer’s concerns, apologize for any issues, and offer to make things right. Often, potential customers are just as interested in how you handle criticism as the reviews themselves.

Greg Ahern
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