by Greg Ahern | Jun 25, 2026
An AI chatbot that makes up a return policy or invents a product feature is more than an awkward moment. It’s a customer service incident that can cost you a sale, a refund dispute, or a one-star review. As generative AI chatbots get more capable, they also get...
by Greg Ahern | Jun 24, 2026
Over the past couple of years, Shopify has been quietly stuffing AI into every corner of its platform. Today, product description generators, AI-assisted theme editing, Sidekick for store management and smarter search are all the norm for the admin experience....
by Greg Ahern | Jun 23, 2026
Walk through a handful of fast-growing DTC stores and you’ll notice their chatbots don’t look or behave like the default widget that ships with most apps. The bot isn’t just sitting in the corner waiting for a support question. It’s...
by Greg Ahern | Jun 22, 2026
Two ecommerce stores can run nearly identical chatbots, install the same widget, target the same shoppers, and still get wildly different results. One store sees the bot quietly closing sales every day. The other watches visitors open a chat window, type a question,...
by Greg Ahern | Jun 19, 2026
Most store owners install a customer support chatbot thinking it would solve “most” of their tickets. That word, most, hides a question that is worth answering honestly: most of what, exactly? Sure, questions about order status. Probably not. A frustrated customer...
