6 Ways AI Can Enhance Marketing: Unlocking New Potentials

6 Ways AI Can Enhance Marketing: Unlocking New Potentials

Marketing has evolved beyond traditional strategies to embrace a future where artificial intelligence (AI) is at the forefront, transforming how we connect, engage, and deliver value to consumers. Imagine having a tool that not only understands your audience on a...
4 Key Factors That Impact Customer Retention

4 Key Factors That Impact Customer Retention

Keeping a customer is just as crucial, if not more, than acquiring a new one. The cost of drawing in new customers can be five times more than retaining an existing one. Moreover, a 5% increase in customer retention can boost profits by 25% to 95%. With stakes this...
How Chatbots Can Help In Education

How Chatbots Can Help In Education

The education industry has undergone massive changes in recent years with the integration of new technologies like artificial intelligence (AI) and chatbots. Chatbots in particular are playing an increasingly important role in enhancing and streamlining various...

What is Generative AI?

Lately, you may have found it hard to browse the internet without coming across the term generative AI. While generative AI isn’t exactly new–it started in the 1960s with chatbots–and it has gone through several moments of hype, it wasn’t until OpenAI’s release...