Do you want to know the advantages of Chatbots? They automate the conversations in online shopping to provide instant solutions to customer inquiries and enhance customer satisfaction.

Chatbots with Artificial Intelligence technology automate website conversations more effectively than rule-based chatbots. Chat automation of a customer service chatbot resolves customers’ questions instantly. In this article, let us look into the benefits of AI Chatbots in various eCommerce businesses.

Overview of the Content

What are Chatbots?

Advantages of Chatbots

Are Chatbots effective? Chatbots are software that communicates like a real-life person. There are two types of chatbots that are commonly used in eCommerce websites. 

  • Rule-based chatbots without Artificial Intelligence technology provide branch-like questions and allow customers to choose from the options.
  • The advanced chatbots with AI replicate the human conversation through the Artificial Intelligence and Machine Learning technology behind them.

Why Chatbots?- AI and Chatbots

AI Chatbots are smart chatbots that answer customer questions instantly. If you are implementing these advanced chatbots on your websites, you don’t have to rely on the customer support team to answer every question. AI chatbots regularly learn from the interactions with shoppers and make the conversation feel more natural; just like a real-life conversation. 

Machine Learning technology helps chatbots learn from the previous customers’ conversations and AI helps in the decision-making. 

Chatbots will direct customers through the website and recommend the relevant products through different strategies and automate customer communication effectively. Online business owners can provide seamless customer support through AI chatbots. An AI chatbot is an interactive chatbot that will easily jump from one conversation to another.

How Do Chatbots Work in eCommerce?

what are chatbots used for?

What are chatbots used for?  Advantages of Chatbots

An AI-powered chatbot is a powerful way for e-commerce site owners to understand their target audience and their journey. E-commerce sells both products and brand ideas to online shoppers by implementing advanced technologies in marketing strategies.

There are so many advantages of chatbots in the e-commerce business: chatbots enhance the customer journey exponentially. Chatbots’ marketing strategies with advanced technologies like Artificial Intelligence generate revenue for your online sites. AI chatbots regularly learn from the interactions of humans and make the conversation feel more natural, like a real-life experience. Chatbots can simulate human conversation and understand customers’ preferences. Whatever type of e-commerce business you have, you will benefit from AI chatbots in numerous ways.

Bots and Businesses – Chatbots for Marketing

Business to Consumer (B2C):

A Business-to-Consumer e-commerce business sells products and services directly to consumers. The landing pages of e-commerce B2C sites use AI-powered chatbots to understand the customers’ needs and recommend the correct product for them.

B2C businesses can develop their products and services around the customers’ preferences with AI chatbots. AI chatbots converse with the customers to better understand their preferences. For instance, if an AI chatbot asks customers about what they are looking for, customers can state their preferences or problems and the chatbot will recommend relevant products. If a customer doesn’t find the right product on the site, the chatbot will show them other relevant products to choose from. B2C e-commerce sites can increase their sales by using AI chatbots to more fully understand their customers and what they want.

Business to Business (B2B):

B2B e-commerce businesses need influential communication with their clients. Business-to-business e-commerce makes the sales between one business to another.

We’ve talked about chatbots.  Let us consider Leadbots:

Leadbots with artificial intelligence technology help in generating the leads for B2B business. As mentioned above, AI chatbots communication is more natural than programmed chatbots and has the business objective to convert visitors into leads. One of the main objectives of lead generation chatbots is to answer questions and push visitors down the correct funnel. 

AI chatbots in B2B sites get questions answered and encourage potential clients to take action. The biggest advantage of AI chatbots is reducing the time it takes business owners to qualify leads. Some of these lead qualifying questions  AI chatbots ask could be:

  • AI chatbots can ask about the budget range of the clients to determine whether they are a good lead for the business.
  • Lead qualifying questions can also look like ‘What brought you here?’; business owners can understand the clients’ intention and whether or not they are a good fit.
  • Chatbots can also ask about any price concern to qualify customers as good leads.

Consumers to Consumers (C2C):

E-commerce site owners use chatbots to push sales and increase customer engagement. AI chatbots increase customer engagement substantially with a natural conversation. Consumer to consumer is another type of e-commerce site that secures sales between one customer to another.

C2C business is also known as an online auction site. AI chatbots in C2C sites benefit the third-party platform to make sales by funneling customers towards the most engaging content to suit their needs. AI chatbots are similar to sales representatives and understand the latest sales trends in C2C commerce. Key advantages of chatbots in C2C commerce are:

  • Direct customers to the relevant products through a conversation.
  • AI chatbots understand sales trends with an effective conversational marketing strategy.
  • AI chatbots increase the sales of a C2C e-commerce site by directing customers to the product that fits their needs.

10 Chatbot Advantages: Chatbots for Business

AI chatbots for businesses are basically like online sales representatives who actively analyze the customers’ preferences through conversation and give valuable insights. Have you ever wondered how chatbots understand the human language? AI chatbots learn from human conversations to respond like a real person. Natural language processing in AI chatbots helps chatbots to understand the human language.

1. Seamless Real Life Interaction

AI chatbots enhance human-machine communication with the help of artificial intelligence. Compare this to rule-based chatbots where the response to any question is programmed and comes across as mechanical, non-engaging.

The conversation between customers and rule-based chatbots doesn’t easily jump from one question to another. AI chatbots, on the other hand, enhance human-machine communication and link previous questions to other questions. By linking one question to another, AI chatbots can give personalized responses to the customers’ questions.

2. 24/7 Customer Service

customer service chatbots

Human agents behind live chats can understand the emotive questions and respond accordingly. While handling repetitive questions, humans might get frustrated, which is where AI chatbots play a vital role.

AI chatbots can handle multiple repetitive questions 24/7. You might wonder how AI can handle the questions better than humans?   It’s because there are only so many humans, working so many shifts per day.  Meanwhile, the AI chatbot can handle most issues, 24/7, and if the customer needs to talk to a live person, they can do that with a request.  But they may have to wait.  In general, AI chatbots handle the most problems that a live human would.  And when they can’t, they can defer it to a person.

3. Customer Data Security

AI chatbots track the customers’ journey through the previous conversation data. Apart from the various uses of chatbots, protecting the customers’ privacy is also essential while collecting information from the conversation. 

Online business owners should regularly test and update the AI chatbots, because as good as they are, they can sometimes ask obtrusive questions that jeopardize the customers’ privacy. Consider the company Ochatbot, which is respectful of customers’ privacy.  Ochatbot features can help online business owners to develop a customer-centric business by protecting customers’ privacy.

4. Connecting Product Recommendations

AI chatbots should connect the product recommendations to sell the products to customers.

A website visitor might not have intended to buy a product from the e-commerce website, but AI chatbots encourage them to buy the products with effective communication. AI-based chatbots can sell e-commerce services to customers efficiently by connecting the product recommendations.

5. Page Targeting with E-commerce Chatbots

AI-powered chatbots like Ochatbot engage the users in conversation by targeting multiple legitimate website pages. Chatbots ask questions to the customers based on the page where the customer is browsing. 

Page targeting is an efficient way to encourage the customers to buy the service/product of an e-commerce website. Chatbots develop good customer relationships by understanding customer expectations and allowing them to take action. Online shoppers will take the action on the page with the chatbots’ triggers.

Also Read: 7 Benefits of E-commerce AI Chatbots

6. Interactive Chatbot Flow

AI chatbots’ conversational flow will replicate the conversation of the sales rep in a physical store. Chatbots’ conversational flow starts with the welcome message and helps the customers throughout the journey. The interactive chatbot flow is one of the great advantages of chatbots.

Welcome Message

AI chatbots start the conversation by greeting the customers. The compelling greetings of an AI-powered business chatbot will engage the website visitors in conversation. Many online business owners use their logos in the conversation to create brand awareness in the welcome message.

Understanding Customers’ Preferences

Through the customers’ conversations, chatbots easily understand what they are looking for. At this point, the chatbot recommends relevant products to customers. If customers cannot find the products on the website, the chatbot uses cross-sell strategies and sell products to customers based on what they like.

Increase Sales

Chatbots help your business by allowing online shoppers to add items to the cart instantaneously, while still having a conversation. Thus, online shoppers will not tend to leave the chat window while adding products to the cart. This is crucial, as cart abandonment is one of the major issues that every eCommerce is facing. Chatbots reduce cart abandonment and increase sales for eCommerce websites.

Order Tracking

Chatbots also help customers in tracking their orders. Online business owners don’t have to rely on the support team to help customers track their orders. Chatbots do that task efficiently and instantly with advanced technologies behind them!

7. Brand Awareness

Implementing AI chatbots on eCommerce websites is one of the ways to humanize your brand and create brand awareness to the customers.

Many successful brands use their own chatbots to create brand awareness among the target audience. AI chatbots have a bot persona with business goals: the bot persona makes your brand reach a wide audience. A live agent cannot handle multiple questions at the same time, but an AI chatbot will answer multiple, repetitive questions from customers. AI chatbots provide a great shopping experience for your customers, instantaneously.

8. Reduce Customers’ Frustration

Complex navigation on the eCommerce sites is one of the frustrations of online shoppers while purchasing on eCommerce sites. Reducing customers’ frustration by improving navigation is one of the primary advantages of chatbots on the website.

Customers will find their desired products on the website with the chatbots’ recommendations. Your website visitors don’t have to wait and surf through the eCommerce website for a long time; the chatbot provides direction and resolution of the buyer’s journey.

9. Social Integration – Omni Channel Solution

AI chatbots with Facebook Messenger integration reach out to the customers on Messenger. Ochatbot is an excellent and easy-to-use chatbot that effortlessly embeds on Facebook and other eCommerce platforms such as Shopify, BigCommerce, and WooCommerce.

Facebook Messenger integration markets your products to customers on the messaging platforms. Online businesses will get more customer engagement with the Messenger integration.

10. CRM Integration

A CRM (Customer Relationship Management) integrated chatbot connects online businesses to thousands of CRM systems. There are so many advantages of chatbots with CRM integration.

CRM integrated chatbots automate the data entry processes and simplify several tasks. Online business owners easily integrate a quality bot such as Ochatbot by using Zapier integration. Such a chatbot can collect valuable insights and enter the information into the CRM systems.

Summing Up

AI-powered lead bots and chatbots benefit the different types of e-commerce businesses in understanding their customers.

The advantages of chatbots in e-commerce business can vary from one e-commerce business to another. Again considering Ochatbot, they have pricing plans for every eCommerce business. Chatbots for small businesses are cost-efficient and reduce support ticket maintenance and Ochatbot has a pricing plan for small businesses as well.

Training the chatbots and supervising the conversation with human agents enhance the customers’ experience. Supervised Artificial Intelligence in chatbots connects both machine intelligence and human intelligence. If you are planning to start an e-commerce business, setting up an AI-powered chatbot is an effective way to optimize the conversion. Implementing a chatbot for support helps eCommerce businesses do multiple tasks and invite more potential customers.

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Frequently Asked Questions

1. What questions should a chatbot ask?

Chatbot questions can differ from one e-commerce site to another. Online business owners should insert their business objectives in the chatbots to help make the customers take action beneficial to the needs of the business and the customers themselves.

2. Why is Ochatbot recommended so highly?

Ochatbot has predefined user intents and provides customer support by answering every question. If a customer wants to talk with a human agent, Ochatbot directs them to live chat. With Ochatbot, your customers won’t leave the website without getting answers.

3. What are some popular companies using chatbots?

Some of the popular eCommerce companies like Sephora, Amazon, and Spring Bot use customer support bots to converse with their customers.

4. What are the benefits of chatbots in healthcare?

Scheduling the appointments, collecting information about the patients, immediate answers to the patients’ questions, and flexible payment are some of the benefits of chatbots in healthcare.

Greg Ahern
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