Do you know effective ways to find buyer intent keywords for your website’s search engine results page ranking? Are you struggling to drive organic traffic to your website? This article discusses various steps to find high-intent keywords and boost your ranking on the search engine results page.
What is Search Engine Optimization for E-commerce Websites?
If you are an e-commerce store owner, you should make your online store more visible on search engine results pages.
Valuable keywords in your website will rank higher on the search results page when people search for your products. Search engine optimization (SEO) with organic keywords and website optimization will drive more traffic to your websites than paid ads. Many online business owners use e-commerce SEO strategies with high intent keywords for boosting their rankings. This means adding relevant keywords to your site without stuffing (adding keywords without relevance) will help you reach a wider audience at a faster rate.
Overview of the Content
What are Buyer Intent Keywords?
An e-commerce business owner should understand the keywords that their target audience looks for when they type in any search engine. Buyer intent keywords, or high intent keywords, inform online business owners about the active search terms of their target audience.
Identifying high intent keywords is one of the marketing strategies for your website. An online business owner will understand more about their buyers’ journey with high intent keywords, which can increase their profits. If you want to find effective search queries for your business, then you should learn more about your target audience. There are some effective steps to identify buyer intent keywords for search engine optimization.
How to Find Buyer Intent Keywords?
There are many ways to find high-intent keywords in an e-commerce website. An online business owner should come up with keyword ideas that match their target audience’s preferences according to what their website offers.
When you understand more about your target audience, you will develop a customer-centric business.
5 Effective Ways to Find Buyer Intent Keywords
1. Research Your Target Audience
Online business owners should know the common preferences of their target audience, so researching your target audience will help you determine the pricing and service types of your website.
When you research more about your target audience, you will also understand their search questions. High commercial intent keywords are keywords that help you increase your revenue.
Commercial intent keywords will help you find more prospective customers and leads for your business. Tools like Google Analytics will help you find your target audience and their desires.
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2. Competitor Analysis
Analyzing your direct competitors will help you learn more about the keywords that they want to rank for to improve their sales. An e-commerce site owner can also understand their competitors’ stand in the market and the strategies they use.
E-commerce stores also use blogs to rank for informational keywords. By analyzing your competitors, you will understand more about your competitors’ websites.
If your competitor is ranking for specific blog types, you can change the keywords and frame content around the topic. However, blogs about the products on e-commerce websites are one of the ways to boost your ranking on the search results pages.
3. Use Keyword Research Tools
Keyword research tools play an important role in finding the high purchase intent keywords. When you are writing blog posts on an e-commerce website, you also require informational topics that will captivate your target audience.
Keyword research tools will help you find specific keywords and informational topics. Online business owners can also write topics around high intent keywords that have higher search volume.
To optimize your landing page and blog, you should find the buyer keywords with the keyword research tools. You can use keyword research tools such as Ahrefs, SpyFu, and Uber Suggest to research your competitors’ organic keywords.
Keyword research tools such as Ahrefs that will help you plan your content around the high intent keywords. Google keyword planner is among the common keyword research tools that help you run ads on Google with the high intent target keywords. A credible keyword research tool will help you find the relevant keywords list for your content.
4. Find Keyword Phrase Matches
It is not necessary to use the exact high purchase intent keywords in your content. Online business owners can find the keyword phrase that matches the buyer intent keywords and write topics around them.
Long-tail keyword ideas that match your high purchase intent will help you rank higher on the search results page. There are different types of buyer intent keywords such as product search keywords and informational keywords. If you find a buyer intent keyword that revolves around your products, this will help you with an organic increase in your sales. There are also low purchase intent keywords that do not generate revenue but drive organic traffic for your website.
5. Find Keywords in Google Ads
The product search keywords are the higher buyer intent keywords that will help you increase your product selling speed. If an online business owner uses the product search keywords on their website, they will also help you reach the right audience.
You can find the product search keywords in Google Ads. The commonly used target-specific keywords in the content will drive more organic traffic to your website. Online business owners can find the most common keywords that have a call to action and multiple ads.
4 Different Ways to Generate Revenue and Increase Conversion Rates
1. AI Chatbots for Better Engagement
If you are an e-commerce store owner, you should use software that provides instant customer support to your site’s users. Many online business owners use both live chat and chatbots for engaging their audience in the conversation. AI chatbots convert casual website visitors into buyers more effectively than a live chat team due to their 24/7 availability.
When a visitor comes to your website in search of a product, chatbots will ask about their preference and recommend relevant products. AI chatbots also understand the common preferences of customers with past conversations.
Chatbots are one of the best conversion rate optimization tools that not only increase conversion rates but reduce support tickets. Chatbots on landing pages, product pages, and blogs will help e-commerce business owners develop trust with shoppers through conversation.
Also Read: AI Chatbot for E-commerce: 10 Top Benefits
2. Omnichannel Presence
If you want to generate more sales for your business from more audiences, you should first boost your brand visibility.
Having social media accounts on different platforms will help you create brand awareness. An online business owner should reach and use every opportunity to read an audience that desires their product or service. A brand’s omnichannel presence will help business owners reach out to their target audience without expending effort!
3. Website Optimization
A website visitor should stay on your site for some time and optimizing your website is one of the best ways to keep your audience engaged. Slow page load times will also make your website visitors leave your site quickly. An online business owner should optimize their page load speed and reduce the media files if they are slowing down the page speed.
However, appropriate media such as relevant tutorial videos and images will attract your website visitors and make them stay on your page for a greater duration of time. It is vital to understand that your website visitors will use different devices to navigate your site, so mobile and desktop optimization is essential to enhance your customer navigation.
4. Authoritative Backlinks
Building your brand authority is now an easy task when you build authoritative backlinks for your website. Do you want a backlink? In simple terms, backlinks link your website to another credible website, and creating more authoritative backlinks will boost the visibility of your brand.
Backlinks are one of the best ways to prove your domain authority on search engines. Many e-commerce websites drive organic traffic with authoritative backlinks. A good quality backlink will help you boost your website ranking to the first ten results on the search engine page.
Frequently Asked Questions
There are four types of keyword intents: transactional, commercial, informational, and navigational.
Commercial keyword intent is beneficial for e-commerce owners. Commercial keyword intent will help you convert more leads and potential buyers for your website with the target keyword.
Low-intent keywords do not instantly convert more leads and potential customers to your website. But, low intent keywords are informational and drive organic traffic of your potential customers.
The main goal of this blog post is to make online business owners understand the significance of the preference of their target audience because if you use multiple keyword research tools, you will not find relevant buyer intent keywords if you don’t understand your target audience.
The first step is to develop SEO for your e-commerce website by understanding your target audience, and once you do, you will see an increase in your business’s revenue.
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